Careers | Digital Marketing Specialist

WE'RE HIRING: DIGITAL MARKETING SPECIALIST

Melbourne Based, 4 Days Per Week 

Fashion Thrift Society is expanding rapidly, and we’re looking for a high-performing Digital Marketing Specialist to take ownership of our entire marketing and paid ads ecosystem.

This is not a junior social media role.

This is a growth-focused position for someone who can strategise, create and execute high-performing campaigns that drive ticket sales, vendor applications and national brand growth — while also being hands-on with content, design and creative execution.

You will own performance marketing, oversee brand voice, grow our social platforms, and play a key role in creating Instagram and TikTok video content (including voiceovers).

Part-time: 4 days per week, with strong potential to move into a full-time role as the brand continues to scale.
Melbourne-based essential.

 

ROLE OVERVIEW
Paid Ads & Performance Marketing

  • Plan, launch and optimise paid campaigns across Instagram, Facebook, TikTok and emerging platforms
  • Manage and scale advertising budgets
  • A/B test creative, hooks, audiences and copy
  • Track and report on ROAS, CPA, CTR and conversions
  • Drive measurable growth in ticket sales, vendor sign-ups and database acquisition

Email Marketing (Klaviyo – Essential)

  • Manage and optimise Klaviyo campaigns and automated flows
  • Build segmentation strategies
  • Improve open rates, click-through rates and revenue performance
  • Align email strategy with event launches and campaigns

Social Media Growth & Brand Voice

  • Own and protect the FTS brand voice across all digital channels
  • Plan and manage content calendars
  • Grow our Instagram and TikTok presence strategically
  • Increase engagement, reach and community growth
  • Stay ahead of trends and platform changes

Video Content Creation (Instagram + TikTok)

  • Film and create short-form video content
  • Write scripts and strong hooks
  • Record voiceovers for promotional content
  • Repurpose event footage into high-converting creatives
  • Collaborate with the team on campaign concepts

Graphic Design

  • Create digital assets for paid ads, social posts, email campaigns, event promotions and website banners
  • Maintain strong brand consistency
  • Be confident in design platforms (Adobe Suite, Canva or equivalent)

 

YOU’LL THRIVE IN THIS ROLE IF YOU:

  • Have strong experience running paid ads at scale
  • Have hands-on Klaviyo experience (essential)
  • Are confident in graphic design and visual brand execution
  • Know how to grow social channels strategically
  • Are comfortable filming and recording voiceovers
  • Understand both brand marketing and performance marketing
  • Can manage multiple campaigns at once
  • Work independently and proactively
  • Think commercially and creatively

 

WHAT SUCCESS LOOKS LIKE

  • Consistently strong ROAS across paid campaigns
  • Sold-out events driven by marketing performance
  • Rapid growth across social platforms
  • Visually strong and cohesive brand presence
  • Clear data reporting and informed strategic decisions

 

PERKS

  • Work with Australia’s largest fashion market community
  • High ownership and autonomy
  • Flexible 4-day work week
  • Clear pathway to full-time as the brand scales
  • Competitive salary based on experience
  • Be part of building a national cultural movement

 

Location: Collingwood (Melbourne HQ)
Hours: 4 days
Start Date: March/April 2026
Apply Now: https://www.seek.com.au/job/90673846